In designing a banner, there are some obvious elements and pointers that we always remember to consider carefully; these include, of course, the banner’s content and overall message, the banner’s images, the banner’s font, and the banner’s size and colours. But apart from these, there are, in fact, some other items and elements that we may end up neglecting simply because we are too caught up with all the other elements we have to think of.
These elements can actually affect the whole impression given by your banner to your target audience, and what makes it worse is that you have forgotten them – albeit unconsciously. Here, then, are those aspects that you should never, ever forget when you are designing your banner:
Keep it simple!
Keeping your banner simple should be a given, but you’d be surprised at how many of us do get carried away with it, especially when it comes to the banner’s copy and entire message. You want to cram in as much information as possible, of course, but, sad to say, this simply doesn’t work. Putting in too much information in your banner is likely to just confuse your reader and your audience and make them look the other way. So, when all is said and done – keep it as simple as you can.
In fact, the most effective banners are those with only a single logo, a single image, or even a single word. The thing with banners is that your target audience is usually passers-by or those who are driving past in a vehicle who just don’t have time to stop and read everything written down on your banner. If you can’t use a single word or even two, just stick to one single phrase, at least. You want your copy to be understood by your audience in mere seconds.
Always include the necessary info
Following on the heels of ‘keep it simple’ comes the next aspect you shouldn’t forget: necessary information. From the very beginning, you should determine the entire purpose of your banner. Is it to give exposure to your business and your service? Is it to create an awareness for your brand? Is it to promote a sale or an event? From this, you can then decide what information is absolutely necessary – and weed out that which is not. It is important to include just the necessary information – the essentials – and do away with information that does not help you get your message across.
For example, if you have a computer shop and a computer repair service and you would like to promote the most profitable area of your business, then you can design a banner with information that includes your most popular service (such as repairs) and the availability of inexpensive laptops (laptops from £165). This way, you can attract attention without confusing your audience and are showcasing aspects of your business that your audience may want to see.
Always include a call to action
Unless you are simply aiming to increase awareness for your brand, your banner should have a call to action, as the banner experts at www.eazy-print.com point out as well. Make it direct and straightforward – Call us now for a free gift! or Order Now! are distinct calls to action. Sometimes, you can be subtle as well – simply include your website name in bold and easily read font at the bottom of your banner or include an email address, and your audience should get the message.
Image attributed to David Castillo Dominici/FreeDigitalPhotos.net