The popularity of magneto has been rising exponentially, primarily because of the convenience of designing and variety of themes it offers. However, selecting the most suitable Magento design can prove to be a difficult task for ecommerce site owners many times. As there are a lot many options to choose from, they are unable to make the right decision and usually end up making the wrong choice. Selecting the best Magento theme for your ecommerce website can become easier by keeping a few crucial factors in mind.
First and foremost tip is to ensure that the theme you are planning to choose goes well with the product or service you offer. This is very crucial as it can have a long lasting impact on the minds of your customers. While there are many themes which can be used for different product categories, there are a few which might not be suitable for every ecommerce site. For example, an online store selling handmade products should choose a different theme, than the one offering toys and garments for kids.
The basic idea behind this is that the colours, appearance and layout of the theme should complement your target niche. Primarily you can either go for classic and sophisticated look or the trendy one. If your store sells products related to fashion, then you can go for trendy design, whereas a store selling digital products should opt for a more subtle design.
Next important factor is the user interface, which should be designed keeping the convenience of your customers in mind. It does not matter if you have the most attractive website, it will not be of much use if the customers do not find it easy to browse. Therefore, it should have a well-planned navigation system, easy to locate product categories, clearly displayed menu panel etc. to make the experience of shoppers easy and enjoyable at the same time.
The website browsing habits of people are changing considerably and most of them prefer to use their smartphones to search for several products and services. That is why it is crucial that the theme you select is responsive. It means that the ecommerce website you create should be accessible on laptops, desktops, tablets and smartphones, without losing its clarity or quality.
Placement of ads on an ecommerce website is of huge importance, as it can be a great way to make the shoppers aware of new offers and discounts. So carefully select a layout which has appropriate space for placing ads, without causing any hindrance in browsing existing products and categories. The facility to update and change the ads whenever required should also be there to avoid any hassle later on.
Last but not the least, the Magento design or theme you select should have the option of connecting to social media platforms. Social media sites have become an inseparable part of marketing. Therefore, it should be easier for you to connect to different sites, interact with your customers and offer new products and offers through social media.
Overall Magento can be an amazing choice for your ecommerce website, provided you make a diligent choice while selecting the design.