The Contribution of Product Design in Launching Successful Startups

product design

Every startup has an objective of growing into a successful venture within the industry or business niche it is operating in. To achieve this, startups employ a number of pre-designed strategies whose key focus is innovation and the use of technology especially digital media. These strategies help the startup to meet its objectives and reach the desired end.

Your product’s design is the cornerstone of successful startup organizations. The design ought to encompass both the digital and physical aspects that appeal and fulfill the demands of the end use or customer. Due to the cutthroat competition in the market, the product design must incorporate ideas and thoughts that position it well above the noise and beat the competition.

According to Forbes, the lifeline of startups lies in disruption and innovation instead of just being in the spotlight. Among the key attributes that define successful startups include the uniqueness of their business cycle, the team of founders, traction, and the investors who are backing the company.

The Principles of Good Product Design

According to Dieter Rams, a German industrial designer who is also working closely with Braun, a consumer product organization has come up with a set of 10 principles a good product design should embrace.

  • Innovativeness – The product design should develop in tandem with innovative technology and should be a means to an end instead of an end in itself.
  • Usefulness – A good product design should satisfy not only the functional, but also the aesthetic and psychological. Usefulness should be emphasized and override any possible detraction.
  • Aesthetics – Usage of products affect our well-being and personality hence they must be appealing. Product design should factor this in.
  • Understandability – The design should clarify the structure of the product so that it is self-explanatory and easy to use for the consumers.
  • Unobstructive – Products just like tools are deigned to fulfill a purpose and as such should be restrained and neutral to allow the user to express themselves.
  • Honesty – Your product’s design should rightfully represent the product instead of manipulating the end user with promises which cannot be fulfilled or value that is not present.
  • Long-lasting – Product designs should not be fashionable but instead be resilient enough to resist the temptation of today’s throwaway society by being long-lasting.
  • Detail-oriented – The product design should not leave anything to chance, but rather be accurate and careful to the last detail.
  • Environmental Friendly – The design ought to make an important contribution to environmental preservation efforts by minimizing pollution and conserving resources throughout its lifecycle.
  • Minimalism – By concentrating on the essential aspects such as simplicity and purity, the product design should steer clear of the baggage and the burden of non-essentials.

Customer engagement is also key in the product development process. Through social media, you can ask for opinions which can help you figure out flaws and important fundamentals at the earliest possible stages of your product’s design.

Startups with founder designers are likely to be more successful compared to the rest. The designer ought to display an ability to grasp visions and ideas and must also think in the same direction as you do. Whether you are designing a logo, a real product for your company or a website, working with a designer can help project your thoughts in a much stronger way and help you prove your worth in the market.

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