Is Your Host Affecting Your Website’s Search Ranking?

web hosting

Did you know that your web hosting service could potentially affect your site’s search ranking and SEO? As you struggle to establish a strong web presence with the help of keywords and analytics, you may not realise that it actually all starts with getting the right web host and hosting plan for your website. This is because the wrong web host could actually damage your odds of getting ranked higher on the top search engines, including Google and Bing. Continue reading to learn more.

A Slow Site Could Adversely Affect Your SEO

It is important to know that a responsive website that is also a site that loads quickly will be a lot more likely to rank higher in search results when compared to slow websites. This is because slow loading time ruins the end user’s experience, and Google definitely does not like that. So if you want to be certain that you are making the most of your SEO strategy, start by getting your web hosting from a reputable source like, which will guarantee that your load times will be as fast as possible.

A Site That Is Down Will Not Be Recognised

Another reason to find a great web hosting provider is because the host will be tasked with keeping your site up and running at all times. It does not matter if your site is as fast as it can possibly be if it is always down or inaccessible to visitors. A high quality web hosting provider will ensure that your site is never down and that every page loads correctly without any interruptions.

Is Shared Hosting a Good Idea?

When it comes to shared hosting, there are pros and cons involved that you need to consider. Although shared hosting could be a more affordable way to keep your site or blog up and running, the storage and the bandwidth are shared amongst various users.

In terms of SEO, some experts believe that if you end up sharing your hosting with websites that are deemed questionable by search engines, your site might also suffer the consequences. In other words, if you are sharing your web hosting bandwidth and storage with a site that is considered spam, your site may also be considered spam, and your search ranking will suffer.

On the other hand, there are experts who think that sharing your web hosting plan will not make a difference to your search ranking. In fact, Google has stated on separate occasions that a website’s SEO will not be adversely affected by shared hosting. Despite this, however, many webmasters still choose to play it safe by getting their own web hosting plan that is not a shared plan with other users and their websites.

In the end, your hosting does indeed affect your website’s search ranking, so in addition to thinking about keywords, content, links, and all other aspects of a good SEO strategy, also give plenty of thought to the web hosting provider and plan that you invest in.

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