The packaging is a very important part of any product since it differentiates it from the competition, it identifies a brand and makes a product more appealing to the buyer.
A very important part of the packaging is the label, as it gives not only additional information but the statutory information required by law in each country.
It is essential to consider not only the visual aspect but also technical aspects and what is physically possible using today’s current advanced labelling systems as well as what happens when a potential customer takes the product in their hand and takes the trouble to read and examine the label.
With this in mind, here is a guide to creating your labels effectively.
Remember to include this from the beginning. It will be easier to choose an ideal location to place it and you will not have to redesign or alter the general design of the label later in the process.
The use of the label is not limited to identifying containers or boxes. Remember to give the idea of security in the eyes of your customers, so they are aware of what they are using or consuming.
Good label design will attract consumers. It will also provide information on the brand, manufacturer, content, ingredients, suggestions for use, care, etc. A well-designed label can be used to highlight the quality and added value.
Labels for food
These should be clear and legible. As a minimum a food product label should include the following information:
- Product name and denomination.
- Ingredients: ordered from highest to lowest, with respect to the initial weight.
- Net content (on the face of the container).
- Name, business name and particulars of the producer/importer.
- Country of origin and/or manufacture.
- Production date and expiration date.
- Lot number to be able to track products and for internal management.
- How to use, cook, store, etc. (also tips, recipes, etc. that offer added value for customers).
- Nutritional information
The first thing that is observed in the reading of the nutritional tables is the size of the portion and the number of portions present in the content declared on the package.
This is followed, with a marked visual division, the calories contained in the unit of intake, discriminating which of those calories come from lipids. The latter concept refers to the amount of energy that is obtained by ingesting the product.
Following is the information of macronutrients expressed in grams, which must be included, in the following order:
- Total fat.
- Saturated fats.
- Trans fats.
- Dietary fibre.
- Sodium (mg).
Followed lastly by vitamins and supplements that the product contains.
Finally, include what you believe to be the added value for consumers; this might be, for example, “without sugar”, “without preservatives”, “light”, “without cholesterol”, or any other thing that can help create brand preference.
Labels for clothing
The following information should be included:
- The materials and percentages with which the item was manufactured.
- The country of origin.
- Care of the garment.
You should always remember how important it is that the label clearly indicates the added value that consumers can enjoy by selecting the product.