When we think of healthcare, business is rarely the first word that comes to mind, unless you are a practice manager of course. While the main goal is always to help people, and make positive changes to healthcare systems, at the end of the day you are running a business. If you’ve spent a fortune gaining a degree, such as a master of public health or possibly even a PhD, then it needs to be worth it, both personally and financially. Marketing your practice is the key to its success. With the internet being used more frequently every day, digital marketing is your best option when it comes to getting fast results. These are some of the best ways to use digital marketing to help your healthcare practice.
Social media marketing is growing all the time. It’s such an easy, and fast, way to share. Set up accounts on some social media platforms for your practice. Facebook and Twitter are great places to start, but Instagram can also be a surprisingly useful marketing tool. Post regular updates and information to build a following. If you have a blog or website, make sure you link back to it.
Blog marketing is also growing in popularity. A healthcare blog is a great way to compliment your practice. Post entertaining yet informative content and share it all on social media. Also, make sure you use social media sharing buttons, so your viewers can do some sharing for you. Blogging is a great way to build a loyal client base. Help and advise them, make yourself an authority, and let them get to know your practice and its staff. This is a brilliant way to build relationships, not only getting the practice seen on line, but also increasing your word of mouth marketing. Many people start blogs as students. Maybe you did this while studying for your MPH degree, so can you adjust the blog for this new purpose, or would you be better starting a new one?
More internet usage is video based than ever before. Using videos is a great way to share information. A long page of text can be boring and difficult to understand. People often respond better to video. Adding short, informative videos to your website, blog and social media platforms is a great way of educating your viewers, and getting your practice seen by a whole new audience.
An awful lot of internet usage is now on mobile phones. People view the internet on the move. Whatever form of digital marketing you choose to use, you need to make sure it works well on a small screen. Check that it not only looks good, but works well, is easy to use, and loads quickly across all platforms.
You can have a great practice, with a fantastic healthcare team and a wonderful atmosphere, but you need to let people know, especially if you’re a newer practice. Word of mouth can only get you so far. Loyalty and trust are incredibly important to building customers. A digital marketing strategy can be the difference between a struggling practice and one that thrives. Make sure you post often, and optimize great SEO to get your sites noticed.