They say the first impression is the last impression and for a business, their logo is the first impression which the prospective customers encounter regarding the companies and the brand. Usually most business organizations spend a lot of money to design a great logo which can easily attract the customers to purchase your services and products. There are in fact numerous studies which show that it is pretty difficult to change the way you feel about a particular thing after it has created the first impression. This is what brand identity is is all about as you’re making an impression, creating a clear message about your brand and build a company image. So, what are the ways in which you can create a logo for your brand, that too like a pro? Check out advice from experts.
- Put yourself in the shoes of a customer: Imagine yourself in the shows of the customers. Do you remember shopping from a store where you had come across this terrible logo all over the body of the product? You need to ask yourself how you can create something which actually stands out in the crowd and is able to retain the quality of your brand. Designers usually work for long hours in order to conquer this part of designing and hence you should be able to keep your skills sharp.
- Color of the logo is very important: One of the most vital considerations for designing a logo is its color palette. This isn’t a superficial decision as it is the color which communicates ideas and carried meanings. Sometimes you might have to go by the definite colors of a brand and some other times you can explore with different colors. The colors should grab you in and should give shape to the landscape. A good logo should be so good that it should function well in a greyscale.
- Make the logo ownable: The concept of making the logo ownable is indeed a crucial one which is related closely with the last mentioned point. Instead of following the herd, you should use something clichéd so that you can successfully create something which is totally unique. Hence, whenever you’re designing logos, consider whether or not the design is unique or generic. Try to make something actually unique.
- Simple and stupid logos often work: Everyone can sometime create awesome hand-drawn script on a whim but just because you’re a web designer doesn’t mean that you can illustrate well. However, if you can, then there’s nothing that can prevent you from making excessively nice logos. Hence, try to keep it simple and stupid which can permeate the minds of the people and also prove to be the best icons over time.
Hence, if you’re looking forward for a good company logo design, you can take into account the above mentioned logo designing tips. The more you practice making them, the more you will flourish.